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High THC vs. Rich Terpene Profile: What Do Consumers Actually Prefer?
In recent years, the cannabis market has been dominated by the pursuit of ever‑higher THC percentages, with retail flower products often testing at 15–23% THC or more, and some strains claiming 25–30+% THC. However, a growing body of industry research and consumer trend data indicates that preference for a quality terpene profile is increasingly influential—and…
